Derrick Minyard

I build the systems that drive growth, efficiency, and revenue.

I help organizations scale by combining customer acquisition, revenue operations, AI, automation, and operational excellence into systems that create sustainable growth.

Over the past decade, I've worked across marketing, operations, technology, and revenue teams to build the infrastructure that helps businesses acquire customers, improve efficiency, and grow with greater predictability.

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Derrick Minyard, Growth Executive
12+ Years
Leading growth, marketing & operations
$9M+
Advertising spend managed & optimized
Millions Generated
Funnels, webinars & acquisition systems
AI-Enabled Operator
Applying AI to improve execution and scale
01 — What Colleagues & Partners Say

What colleagues & partners say.

"Derrick is the embodiment of a creative A-Player. Whenever we need ads, webinars & VSLs, social media footage or live event streaming — Derrick is always our first call. He's punctual, professional, and communicates proactively, If you're thinking about working with Derrick vs basically anyone else in the space, jump on the opportunity and I promise he'll exceed your expectations."
Michael Heiser
Chief Marketing Officer — Pompa Program
"Derrick's work ethic is beyond reproach, and his creativity and professionalism lay the foundation for exceptional work! He knows how to deliver — from soup to nuts."
Kathleen O'Brien
CEO — Tennessee Performing Arts Center
"Derrick has consistently turned out high quality creative work product and matured our organization into a more clear, focused and friendly brand."
Ed Hine
Managing Partner — Line 5 Capital
02 — About

Hi, I'm Derrick.

I started my career in media, content production, and creative storytelling.

Over time, I became fascinated by a bigger question:

How do great ideas turn into business results?

That curiosity led me from content into advertising, customer acquisition, revenue operations, and growth leadership.

Today, I help organizations build the systems that connect marketing, sales, technology, and operations—turning strategy into measurable revenue growth.

I'm passionate about building teams, improving processes, leveraging AI, and creating scalable systems that help businesses grow with greater efficiency and predictability.

03 — Selected Work

A Few Examples

Every organization is different, but the principles remain the same: build better systems, improve execution, and create leverage.

Funnels

VSL Funnel — From Zero to Majority Revenue

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Role: Strategist, Producer & Launch Lead

I had been supporting this company in a limited organic-content capacity for over a year when I saw a larger opportunity. I brought leadership a clear vision: expand the message to the masses with paid advertising, anchored by a long-form Video Sales Letter.

Process
  • Wrote and filmed the VSL script end-to-end
  • Produced the full funnel architecture and conversion flow
  • Built the ad campaign structure and targeting strategy
  • Created reporting and attribution systems to measure true ROI
  • Launched and iterated based on real-time performance data
Outcome

The campaign quickly became the top revenue-producing initiative for the company—ultimately generating more than half of annual revenue. The success led to my hire as Director of Marketing, and later promotion to VP of Marketing.

Funnels

Webinar Funnel — Thousands of Registrants, Profitable Closures

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Role: Funnel Architect & Automation Lead

I designed and built a webinar acquisition system that consistently drives thousands of registrants per month—and gets them to show up and convert at industry-leading rates.

Process
  • Designed the full registration-to-close workflow
  • Built automation bridges across CRM, Zapier, and Zoom
  • Created welcome and nurture sequences to drive attendance
  • Engineered reminder workflows to maximize show-up rates
  • Built post-event sales follow-up and attribution tracking
Outcome

Achieved an average 48% show-up rate and a highly profitable conversion to paid clients. The system runs as a predictable, scalable revenue engine.

AI Systems

AI Ad Creative Engine — A Living Database for Performance

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Role: Systems Designer & AI Operator

I built a proprietary database powered by AI to house every ad creative, its metadata, and its performance data—turning historical creative intelligence into a competitive advantage.

Process
  • Structured the database to capture creative assets, variants, and outcomes
  • Trained AI workflows on past winners to inform future ideation
  • Built production pipelines from concept to launch-ready asset
  • Created performance analysis and feedback-loop reporting
  • Continuously refined script-writing models based on live data
Outcome

The engine became an irreplaceable resource for the ad team—speeding up ideation, improving creative quality, and increasing return on ad spend through data-driven iteration.

Content

Organic Creative Pipeline — Content at Scale, On Brand

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Role: Pipeline Architect & AI Systems Lead

I built an end-to-end system that produces a high volume of on-brand, accurate, educational organic content with minimal manual friction—leveraging AI to do the heavy lifting without losing human quality control.

Process
  • Scanned the company's knowledge base: course transcripts, docs, and brand guidelines
  • Identified high-value content themes optimized for social media consumption
  • Generated hook-driven scripts formatted for each platform's best practices
  • Designed and QC'd creative assets automatically before human review
  • Delivered post-ready content for final approval and scheduling
Outcome

Transformed organic content from a bottleneck into a consistent, scalable growth channel—producing more quality content in less time while maintaining brand integrity.

Growth Systems

Affiliate Marketing Setup — Partner Revenue on Autopilot

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Role: Systems Architect & Operations Lead

I built a complete affiliate marketing infrastructure that empowered partners to drive revenue with full transparency and minimal operational overhead.

Process
  • Created partner-specific funnel instances with unique tracking links
  • Built lead and sales attribution tied to each partner ID
  • Designed commission tracking and payout workflows
  • Integrated reporting dashboards for partner and internal visibility
  • Automated onboarding and fulfillment to reduce manual management
Outcome

Enabled the company to scale partner-driven revenue with accurate tracking, timely payouts, and a professional experience that attracted higher-quality affiliates.

Content

Video Content Background — From Producer to Growth Strategist

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Role: Video Producer turned Growth Operator

My career began in video content production, and that foundation shaped how I approach growth. I didn't just make videos—I learned how to use video as a strategic lever for customer acquisition, trust-building, and revenue generation.

Process
  • Started hands-on in video production, editing, and storytelling
  • Evolved into identifying how video content drives measurable growth
  • Applied video thinking to VSLs, webinars, ads, and organic content
  • Built systems where video is the core asset across the customer journey
Outcome

Video remains the throughline in every growth system I build. That production background gives me a rare edge: I can envision, script, and execute video-driven campaigns that most operators have to outsource.

04 — Career Journey

A decade of building.

Each chapter sharpened the same throughline: align people, process, and technology around predictable growth.

  1. 01
    Replace Your University
    Growth & Acquisition Lead

    Built customer acquisition systems and webinar funnels driving enrollment growth at scale.

    Acquisition systemsWebinar funnelsLifecycle nurture
  2. 02
    Fimi Collective
    Growth Partner

    Led growth operations across portfolio brands—paid, lifecycle, and analytics.

    Portfolio growthCreative testingAttribution
  3. 03
    My Pets Wellness
    Marketing & Operations Lead

    Connected marketing, sales, and CRM workflows into a unified revenue engine.

    RevOpsCRM systemsLifecycle
  4. 04
    Ranger Station
    Brand & Growth

    Scaled DTC growth through performance creative and lifecycle marketing.

    DTC growthPerformance creativeEmail/SMS
  5. 05
    Traffic & Funnels
    Performance Marketing

    Managed multi-million-dollar advertising programs across paid channels.

    Paid mediaVSL funnelsOptimization
  6. 06
    Tennessee Performing Arts Center
    Marketing

    Built audience growth and ticketing campaigns rooted in storytelling.

    Audience growthCampaignsStorytelling
  7. 07
    Stagepost Studios
    Motion Graphics Designer & Video Editor

    Produced video and motion graphics projects for corporate clients, supporting commercial and branded media productions.

    Motion graphicsVideo editingBranded content
  8. 08
    Christian Television Network — WHTN
    Creative Team Member & Producer

    Produced and directed broadcast content while supporting studio operations including filming, live directing, master control scheduling, and marketing for studio services and trade shows.

    Broadcast productionLive directingStudio operations
05 — Let's talk

Let's talk.

I'm always interested in conversations around growth, leadership, AI, revenue operations, and building great businesses.

Email
derrickminyard@gmail.com
LinkedIn
linkedin.com/in/derrick-minyard-769b836b